An image of can and brand design of New Zealand RTD
A close up image of printing finishing on a honey packaging design
A photo of a tote bag design for Daybreak festival in Tauranga

Welcome to Society, the creative and design studio of Tom Lear.

With over 15 years in the industry, I deliver high value projects at cost-effective rates for businesses who prefer an alternative to the traditional agency model. If you're looking for expert brand development, graphic design, or innovative ideas for your next campaign, let's chat.

An image of outdoor creative campaign for ballance agri nutrients
Image of coffee packaging design for Critical Supply
An image of the Port of Tauranga annual report design
Kim Brown - Vitruvius
Sean Kilner - Lion Breweries
Tim Mclaren - The Freeport
A photo showing AFL players test the Foxtel Alert Shirt
A photo of rum packaging design for Helmsman
An example of a creative marketing campaign for Itab featuring Tom Walsh


  • Team workshops
  • Vision, mission, values
  • Positioning
  • Logos
  • Visual identity
  • Websites
Contact me

Marketing & Advertising

  • Campaign ideas
  • Art direction
  • Messaging strategy
  • Copywriting
  • Campaign production
  • Media strategy
Contact me

Graphic Design

  • Packaging
  • Annual reports
  • Marketing material
  • Digital products
  • Websites
  • Print projects
Contact me


  • Short/long contracts
  • Creative direction
  • Ongoing design support
  • Project management¬†
  • Creative mentorship
  • Brand/marketing direction
Contact me

Tom Lear